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Corporate Performance Management Conference
February 5th and 6th, 2004., Zagreb, Hotel Sheraton

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Conference Goals and Objectives

Almost any businessman is familiar with Business Intelligence concepts and how BI platforms are useful when analyzing large amounts of business data. But, BI covers only one segment of business needs in every modern company. Corporate Performance Management (CPM) methodologies represent higher level of development and implementation of intelligent information systems for decision support. CPM systems are providing help not only in decision making process, they also enable support in planning and budgeting process, and they are used for performance monitoring by using Balanced Scorecard (BCS) methodology. They can also use strong algorithms to forecast results for next periods. CPM process and it's parts are shown bellow:

Croatian CPM market in global perspective is still very small. Almost all major software vendors are here and we have critical mass of mid and large sized companies who have a need for CPM system implementation. Those companies usually have BI reporting and analysis systems implemented, but only a few companies like Lura and Pliva have decided to implement whole CPM systems so far. Their results and experience will be presented on this conference. Sharing experience about CPM implementations with leading Croatian companies will strongly influence further development and Croatian economy position in region.

Main objectives of this conference are to present basic idea of CPM, show experience of leading Croatian companies in CMP implementation in their own businesses, introduce CPM solution vendors and, together with conference participants, work at one CPM Case Study.

This is the first CPM conference in Croatia ever and it is mainly focused on successful implementation of CPM systems in leading Croatian companies. The Conference is divided in four main streams:

• Keynote Sessions – CPM concepts in practice, leading international experts' presentations (Bill Weber, Executive Director of the Society of Competitive Intelligence Professionals; Leif Edvinsson, guru in intellectual capital area)
• Implementations – presentations of implemented solutions in Croatian companies by their key experts
• Vendor presentations – presentations of potential solution scenarios by leading vendors in particular segments of CPM
• Case Study – all participants who register for Case Study will be divided in small groups and will try to solve a real problem of a company. Every group will present their results to all conference participants. Group presentations and further discussion should lead to the optimal solution for defined problem.

About keynote speakers

Dr. Leif Edvinsson is distinguished Swedish professor from Lund University and the first and strongest promoter of intellectual capital in the world. During his career with leading Swedish financial institution Scandia as first Director of intellectual capital in the world, he was in charge of development of intellectual management program called Navigator. He had also developed Scandia Future Centre, a center for knowledge and innovation. He was awarded Brain of the Year award by British Brain Trust in 1998 for his successes in that area. He is also active in Universal Networking Intellectual Capital, a company that creates recipes for creation and use of intellectual capital. His bestseller Corporate Longitude is also translated in Croatian.

Bill Weber is currently serving as Executive Director of the Society of Competitive Intelligence Professionals, a global professional society headquartered in Alexandria, Virginia. Mr. Weber has had a progressive and varied career as an attorney, management consultant and association chief executive. Most recently, he served as President and CEO of the Farm Credit Council, the national trade organization of the $75 billion Farm Credit System, providing credit and related services to U.S. agribusiness. Bill is a former partner in Furash & Company, a national, Washington-based consulting firm specializing in strategic planning and management consulting for the financial services industry. Previously, he was a partner in the Washington office of the Boston-based law firm of Sullivan & Worcester. He is a former counsel of the U.S. Senate Banking Committee and served as Special Assistant to the Undersecretary for Monetary Affairs of the U.S. Treasury. He holds an undergraduate degree in economics and a law degree from the University of Michigan.

Who should attend the conference?

This Conference is aimed to decision makers, experts and users in companies who have a need for CPM:

• Presidents and Board Members
• Finance & Controlling Directors
• Strategy & Development Directors
• IT & ICT Directors
• Marketing & Sales Directors
• Product Management
• CPM vendors
• CPM experts
• Novices in CPM world
• All who wants to learn more about CPM

Why to participate at the Conference?

• To improve knowledge in CPM area
• To exchange experience with other participants
• To improve business efficiency and profitability
• To review your own business needs and opportunities
• To renew existing and create new business contacts

Participating Companies:

Adris Group, Bello, Cognos, Croatian Competitiveness Council, Department of Finance RH, Deloitte, Hohnjec & Hohnjec, IN2, Infoforum, Lura, Pliva, Poslovna Inteligencija, SAP, SAS, Society of Competitive Intelligence Professionals,