Poslovna inteligencija is involved in the project "FAIR - Friendly Application for Interactive Recipient" as a member of the international consortium
On May 18th 2012 in Zagreb in the Croatian Business Innovation Centre - BICRO, government agency for the implementation of government programs for support technological development, was signed a new contract within the EUREKA program, which provides funding to market-oriented development projects of international cooperation. Financial support was granted to Poslovna inteligencija for the development project E!6774 FAIR - Friendly Application for Interactive Receiver. Partners of Poslovna inteligencija are TestNtrust from France as a project manager, a company specialized in the analysis of consumer satisfaction and establishing a dialogue between consumers and producers via the Internet, and BEIA Consulting International from Romania, a company specialized in telecommunication services and development projects.
FAIR will be the first tool that will allow customers access to product reviews of other users on the selected product, evaluation of products or brands, and detailed information about the product itself. Purpose of the project is to enable users to obtain information on the required product in real time when purchasing that product. The user will receive on the mobile phone concise and reliable information and aggregated opinions of other users of the same product regardless of whether those opinions are positive or negative. On the basis of this information user can make a smart decision to purchase products
The contract for the financing the Croatian part of the project was signed by, on behalf of the Business Innovation Centre Croatian – BICRO, director Dalibor Marijanović and on behalf of the Poslovna inteligencija Ltd. President of the Board Mr.Sc. Dražen Oreščanin, in the presence of Ivo Friganović, senior executive director of the Division of Innovation and Antonija Mršić, national coordinator of EUREKA projects.
